If Word of Mouth Is Still King Are you Maximizing it?
Let me take you back to the not so distant past before the Internet and when the telephone and other technologies were still on the distant horizon. How did people sell their wares? Word of mouth from...
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Memorable Destination and Launching Pad
What if your business became a desired destination? Or what if your location was viewed as 'a launching pad' for fun and adventure? Have you ever heard about selling the sizzle, instead of the steak?...
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Manufactured Housing Institute – Suppliers Division – Product Placement Project
At the Manufactured Housing Institute (MHI) annual meeting, the Suppliers Division voted in favor of doing a creative MH industry image building project that would use Product Placement in videos....
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Amway and Autos – Lessons in Branding, UnBranding and ReBranding for...
Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI)....
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Sparks Wrap up the Discussion of the Future of the Land Lease Business Model,...
Each of the panels and presenters at the 2013 National Communities Council (NCC) inaugural 2013 Fall Leadership Forum offered multiple take-aways which properly applied could have been worth more than...
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Va Va Va Va Voom! Volumes of Videos!
Park the Stress. Discover the Lending Available Now for 2014. Prepare for Year 4 of the Manufactured Housing Comeback! Let's Va Va Va Va Volumes of Video Voom, all about Louisville 2014. 48 Hot New...
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Hungry for growth and more knowledge?
Knowledge you can apply is a key to making more money. As I go through these examples, let me strongly suggest, that if you take two giant steps back for perspective, these could apply to YOU and YOUR...
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Hard Truths and Dominating Your Local Market
If a business routinely treats their customers like dirt, it doesn't take a rocket scientist to figure out that sooner or later, that business will suffer and likely be forced to sell out to someone...
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Who Kicked Your Cat?
Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is...
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In Marketing, What’s a “Channel?”
Channel Definition | Investopedia Definition of 'Channel' The system of intermediaries between the producers, suppliers, consumers, etcetera, for the movement of a good or service. Anyone can set up...
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